This is clear B2B SaaS messaging

This is clear B2B SaaS messaging

Jan 24, 2024

Jan 24, 2024

Pavlo Cherniakov

Pavlo Cherniakov

A LinkedIn post by Pavlo Cherniakov reviewing homepage messaging of Gem.com
A LinkedIn post by Pavlo Cherniakov reviewing homepage messaging of Gem.com

This is an example of very clear homepage messaging by Gem.

(Click here to see the full review.)

Gem tells you what it does.

Gem tells you how it does it.

Gem shows you—in broad strokes—what that looks like.

Gem doesn't forget to mention some social proof ICP might relate to.

Gem even tries to handle some objections while appealing to a broader audience.

If you want to convince more people to talk to sales or give you money, you'll have better luck if your website—at a minimum—answers these questions very clearly.

Sure, it may not be perfect. We don't know their exact ICP, the market segment they're going after, or the complexity of their entire GTM motion.

But with so many B2B SaaS opting to use Apple-esque copy that says nothing but "supercharge growth", answering this bare minimum will make your messaging at least clear enough to be included in the consideration set.

And sometimes, that's half the battle won right there.

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