Ringover: messaging for a strong vertical SaaS

Ringover reached out because they had a suite of strong vertical products, but no clear messaging or positioning framing those products in a compelling narrative.

Concise Copy helped them identify the most important jobs-to-be-done, find the most compelling features and sub-products to lead with, and organize this in a messaging canvas that their team has since used to create coherent assets— from website pages to sales one-pagers to conference booth collateral.

Ginelle Bell

Partnerships Marketing & GTM

I highly recommend Pavlo for any B2B messaging revamp work your company needs. He's very thorough, communicative, and has a solid method that does not involve solely his opinions, but it truly incorporates us (the client) at every step. In this way, we knew it's not an AI doing the work :)

We were impressed by the value messaging canvas we were able to build together. It's our go-to tool now to keep our general content and copywriting elements in sync.